{"id":1589,"date":"2016-10-12T18:32:52","date_gmt":"2016-10-12T18:32:52","guid":{"rendered":"http:\/\/www2.torrasrafi.com\/valores\/"},"modified":"2026-05-19T16:03:03","modified_gmt":"2026-05-19T16:03:03","slug":"valors","status":"publish","type":"page","link":"https:\/\/www.torrasrafi.com\/ca\/valors\/","title":{"rendered":"VALORS"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_slider show_arrows=\u00bboff\u00bb show_pagination=\u00bboff\u00bb _builder_version=\u00bb4.27.6″ background_position=\u00bbtop_left\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb button_text_size__hover_enabled=\u00bboff\u00bb button_text_size__hover=\u00bbnull\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover=\u00bbnull\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover=\u00bbnull\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_text_color__hover=\u00bbnull\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover=\u00bbnull\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover=\u00bbnull\u00bb button_border_width__hover_enabled=\u00bboff\u00bb 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global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb module_alignment=\u00bbleft\u00bb border_color_all=\u00bb#ffffff\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

ELS NOSTRES VALORS<\/span><\/h1>\n

Respectem a les persones i al medi ambient, participem dels h\u00e0bits saludables, som sostenibles<\/strong>… s\u00f3n alguns dels valors que cultivem des de fa gaireb\u00e9 un segle. Som una empresa familiar de tres generacions d’especialistes en fruits secs amb el sabor tradicional i aut\u00e8ntic d’elaboraci\u00f3 100% natural, sense cap tipus d’additiu, conservant ni colorant que compleix tots els requisits de seguretat aliment\u00e0ria.
Comptem amb torradors de llenya<\/strong>, les joies de la corona, que proporcionen el sabor i l’aroma del fruit sec acabat de torrar. Els torradors estan restaurats i adaptats per a torrar amb llenya els fruits secs, sense utilitzar combustible qu\u00edmic ni f\u00f2ssil<\/strong>.
Coneixem i donem suport a la tasca encomiable de l’agricultor i apostem pel producte de proximitat. Per aix\u00f2, col\u00b7laborem amb m\u00e9s de 50.000 agricultors de tot el territori nacional mitjan\u00e7ant un acord amb una societat de productors de fruits secs des del 2013.
Presentem una oferta de prop de 300 productes<\/strong> de proximitat i d’importaci\u00f3 amb capacitat per servir els 365 dies de l’any.<\/p>\n

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LA NOSTRA HIST\u00d2RIA
\n<\/span><\/h1>\n

L’avi Miquel Torras Ferran -que fou c\u00f2nsol de la Llotja de cereals de Barcelona- juntament amb seu seu germ\u00e0 Jordi, va ser l’iniciador als voltants de l’any 1936 de la posada en marxa de M. Torras Rafi amb la venda de cereals, llegums i fruits secs.
\nEl negoci familiar estava situat al carrer Jerusalem, prop de l’emblem\u00e0tic mercat de la Boqueria a la Rambla de Barcelona. En aquella \u00e8poca, els cereals i els llegums acaparaven gaireb\u00e9 tota l’activitat comercial per les necessitats aliment\u00e0ries de la poblaci\u00f3. El negoci es va traslladar davant del Mercat del Born<\/strong> (el 1941, al Passeig del Born i el 1945, a la Pla\u00e7a Comercial) que llavors era el mercat de prove\u00efments de la ciutat de Barcelona. En aquesta \u00e8poca ja s’advertia un canvi de tend\u00e8ncia en la demanda del client, cobrant major protagonisme els llegums i els fruits secs pels canvis dels h\u00e0bits alimentaris de la poblaci\u00f3.
\nAls anys 60, es va incorporar al negoci la segona generaci\u00f3 familiar, Miquel i Ramon Torras Rafi, fills de l’avi Miquel. Miquel va ser el precursor de la internacionalitzaci\u00f3 de l’empresa<\/strong> amb les primeres importacions i Ramon va ser el pioner en la venda a granel de fruits secs i llegums<\/strong>.
\nL\u2019any 1971 s’inaugura el Mercat Central de Fruites i Hortalisses de Mercabarna<\/strong> i vam decidir obrir un punt de venda all\u00e0 com a operador i importador majorista, de la m\u00e0 de Miquel Torras Rafi.
\nA la d\u00e8cada dels 90, amb la incorporaci\u00f3 de Miquel Torras Llaurad\u00f3, tercera generaci\u00f3 familiar i actual gerent, i amb l’evoluci\u00f3 del mercat, potenciem els fruits secs amb la implantaci\u00f3 de l’env\u00e0s i marca pr\u00f2pia<\/strong>. Ja en el segle XXI ens avancem a les tend\u00e8ncies de consum per estils de vida amb la creaci\u00f3 d’altres marques pr\u00f2pies<\/strong> i la incorporaci\u00f3 de m\u00e9s l\u00ednies de productes
\nEl 2006 vam traslladar el nostre Centre operatiu de recepci\u00f3, emmagatzematge, elaboraci\u00f3, envasat i expedici\u00f3 de Sant Boi de Llobregat a el Prat de Llobregat, al costat de Mercabarna, per optimitzar la nostra log\u00edstica a favor del client. El nostre Centre operatiu \u00e9s \u00abla nostra cuina\u00bb on tenim els torradors de llenya<\/strong>, les joies de la corona, que proporcionen el sabor i l’aroma del fruit sec acabat de torrar.<\/p>\n

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3 generacions d’especialistes en l’elaboraci\u00f3 de fruits secs<\/p>\n

[\/et_pb_slide][et_pb_slide image=\u00bbhttps:\/\/www.torrasrafi.com\/wp-content\/uploads\/2017\/12\/valores-2.jpg\u00bb use_bg_overlay=\u00bboff\u00bb use_text_overlay=\u00bboff\u00bb _builder_version=\u00bb4.16″ body_font_size=\u00bb24″ button_on_hover=\u00bbon\u00bb body_font_size_tablet=\u00bb24″ body_font_size_phone=\u00bb24″ global_colors_info=\u00bb{}\u00bb button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb sticky_transition=\u00bbon\u00bb] Vam ser pioners en la venda a granel de fruits secs i llegums [\/et_pb_slide][et_pb_slide image=\u00bbhttps:\/\/www.torrasrafi.com\/wp-content\/uploads\/2017\/12\/valores-3.jpg\u00bb use_bg_overlay=\u00bboff\u00bb use_text_overlay=\u00bboff\u00bb _builder_version=\u00bb4.16″ body_font_size=\u00bb24″ button_on_hover=\u00bbon\u00bb body_font_size_tablet=\u00bb24″ body_font_size_phone=\u00bb24″ global_colors_info=\u00bb{}\u00bb button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb sticky_transition=\u00bbon\u00bb] El sabor i l’aroma del fruit sec acabat de torrar [\/et_pb_slide][et_pb_slide image=\u00bbhttps:\/\/www.torrasrafi.com\/wp-content\/uploads\/2017\/12\/valores-4.jpg\u00bb use_bg_overlay=\u00bboff\u00bb use_text_overlay=\u00bboff\u00bb _builder_version=\u00bb4.16″ body_font_size=\u00bb24″ button_on_hover=\u00bbon\u00bb body_font_size_tablet=\u00bb24″ body_font_size_phone=\u00bb24″ global_colors_info=\u00bb{}\u00bb button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb sticky_transition=\u00bbon\u00bb] Comptem amb torradors de llenya, les joies de la corona [\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

ELS NOSTRES VALORS Respectem a les persones i al medi ambient, participem dels h\u00e0bits saludables, som sostenibles… s\u00f3n alguns dels valors que cultivem des de fa gaireb\u00e9 un segle. Som una empresa familiar de tres generacions d’especialistes en fruits secs amb el sabor tradicional i aut\u00e8ntic d’elaboraci\u00f3 100% natural, sense cap tipus d’additiu, conservant ni […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1589","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.torrasrafi.com\/ca\/wp-json\/wp\/v2\/pages\/1589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.torrasrafi.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.torrasrafi.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.torrasrafi.com\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.torrasrafi.com\/ca\/wp-json\/wp\/v2\/comments?post=1589"}],"version-history":[{"count":3,"href":"https:\/\/www.torrasrafi.com\/ca\/wp-json\/wp\/v2\/pages\/1589\/revisions"}],"predecessor-version":[{"id":2691,"href":"https:\/\/www.torrasrafi.com\/ca\/wp-json\/wp\/v2\/pages\/1589\/revisions\/2691"}],"wp:attachment":[{"href":"https:\/\/www.torrasrafi.com\/ca\/wp-json\/wp\/v2\/media?parent=1589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}